Platos 4 Virtues - 1406 Words

The Four Virtues of the Republic In the Republic, Plato sets up a framework to help us establish what the four virtues are, and their relationship between them to both the city and the soul. According to Plato, the four virtues are wisdom, courage, moderation, and justice. There are three classes within the city: guardians, auxiliaries, and artisans; and three parts within the soul include intellect, high-spirited, and appetitive. By understanding the different classes of the city or parts of the soul, one will be able to appreciate how the virtues attribute to each one specifically. Book II of the Republic opens with Plato’s two brothers, both who want to know which is the better life to live: the just or the unjust. First, Socrates†¦show more content†¦For Plato, â€Å"Justice, I think, is exactly what we said must be established throughout the city when we were founding it†¦everyone must practice one of the occupations in the city for which he is naturally best suited† (Cahn 147). This only happens when the city is not in a state of internal conflict with itself allowing the highest principle, good, to be seen; making it the most unified, therefore being just. Since the proper order of the city has now been established, it is time to turn inward to one’s soul to determine where justice and injustice might lie, and what the difference is between the two. Plato believes, â€Å"if an individual has these same three parts in his soul, we will expect him to be correctly called by the same names as the city if he has the same conditions in them† (Cahn 148). Now that Plato has found the four virtues within the larger environment of the city, he now wants to investigate their relationship to the smaller environment of the soul. The first part of the soul that calculates is considered rational by having the ability to make good judgment, known as its intellect. The second part of the soul that desires certain indulgences and pleasures; such as, food, drink, and sex, is considered irrational and is known as its appetitive part. The third part of the soul is known as the high-spirited, which allows a person to get angry by giving way to the use of their emotions. The appetite of one’s soul draws a personShow MoreRelatedAristotle s Theory Of Virtue1493 Words   |  6 Pageswhat virtue is. Aristotle’s definition of virtue can be described as the as the â€Å"state of character concerned with choice, lying in a mean relative to us, this being determined by reason and by that reason by which the man of practical wisdom would determine it† (Nicomachean Ethics, 31). In addition to that, Aristotle illustrates two types of virtue that stem from his primary idea; moral and intellectual virtue. Ari stotle expounds moral virtue as actualizing from habit, in which the virtue cannotRead MoreExamining the Ethics of Plato and Aristotle Essay1063 Words   |  5 Pagesfive fundamental concepts of Plato and Aristotle before providing my own opinion and view on their ethics. I will concentrate on their theories on the good life as a life of justice, censorship, knowledge and the good life. I will first examine Plato’s ethics. Plato was a philosopher who was both a rationalist and absolutist. According to his view, people must be schooled to acquire certain kinds of knowledge i.e. mathematics, philosophy and so forth. This training will give them the capacity toRead More Aristotle vs. Plato Essay1408 Words   |  6 Pagesrenders excellent the thing of which it is a function is Plato’s definition of virtue. What does this definition really mean though? Plato and Aristotle both had their own unique arguments devoted to the topic at hand, and their own ways of describing what virtue really is. Defining virtue may seem to be an easy taste, but to truly understand the arguments behind the definition can prove to be very challenging.   Ã‚  Ã‚  Ã‚  Ã‚  Before discussing virtue, the sole must first be considered. There are three typesRead MorePlato and Aristotle: a Comparison Essay1641 Words   |  7 Pagesthe name forms to these particular ideals. Platos philosophy was centered on his famous Theory of Forms, or Theory of Ideas. The theory is based on the observation that there must be some universal quality that all things classed under a single name share in common. For instance, a tulip is beautiful in a very different way from a human, but both the tulip and the human must share something in common if we are to call them both beautiful. Platos answer is that they share in common the FormRead MoreSocrates as Philosopher King Essay1709 Words   |  7 Pagesphilosophical inquiry that still lingers to this day.   In Book Seven of Platos The Republic, Socrates outlines his perfect regime.   According to Socrates, an enlightened Philosopher-King must rule such a regime.   Now suppose this Republic actua lly came into being, and Socrates was asked to rule it as a Philosopher King.   Would he?   Answering this begs three important questions:   Is Socrates a true philosopher?   Does he have the appropriate virtues?   Finally, and most importantly, if Socrates has the capacityRead MoreEssay on Tragedy of Alcibiades in Platos Symposium1605 Words   |  7 PagesAlcibiades in Platos Symposium In Symposium, a selection from The Dialogues of Plato, Plato uses historical allusions to demonstrate Alcibiades’ frustration with both social expectations for the phallus and his inability to meet these expectations. Alcibiades’ inability to have a productive sexual relationship effectively castrates him and demonstrates the impotence caused by an overemphasis on eroticism. The tragedy of Alcibiades is that he realizes he is unable to gain virtue through sexualRead MoreVirtue Ethics Theory Essay1459 Words   |  6 Pagessuperstition over logic and reason. 3. What is the primary focus of the virtue of ethics theory? -The primary focus is one’s character, especially the personal disposition to act well in various circumstances. What really guides our behavior as humans is not ultimately self-centeredness or explicit commitments to moral rules or results but rather the deep patterns of each of our personalities and behaviors. 4. What was the ancient Greeks’ assumption about the meaning or purpose of lifeRead MoreComparison: Allegory of the Cave and the Myth of the Metals1171 Words   |  5 Pagesand working together for the greater good of the state. The question, however, remains: How does one achieve Plato’s ideal state when there is evil and deception in the world? In answering this question, Plato puts forth two arguments: an allegory to describe the complexities and necessities of reality, and a royal lie to carry out the ideal form of civilization. In this paper, I argue Plato’s Allegory of the Cave justifies the need for a royal lie found in the Myth of the Metals, for the royal lieRead MorePlato s Interpretation Of Utopia1630 Words   |  7 Pagesplays in their comprehensions of politics, differentiating between the kinds of reason and politics produced as a result. Plato is regarded as the first writer of political philosophy while Aristotle is recognised as the first political scientist. Plato’s interpretation of Utopia is founded upon the existence of three separate classes: the producers, the auxiliaries and the guardians. Plato envisions the guardians as wise rulers whom are best placed in positions of absolute authority. Plato understoodRead MoreThe City-State Analogy in the Republic2769 Words   |  12 PagesI. Introduction Plato’s definition of justice in The Republic1 is based upon his division of the individual soul (psychÄ“) and the state (polis) into three mutually interrelated parts. In this essay I will examine the structure of Plato’s analogy between the soul and the state in order to determine whether it is able to support a meaningful definition of justice in spite of charges of circularity and incoherence that are levelled against it. I will begin by considering Plato’s argument for the division

As Eric Schlosser Once Stated In An Interview, “Fast Food

As Eric Schlosser once stated in an interview, â€Å"Fast food is popular because it’s convenient, it’s cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.† (Interview with Eric Schlosser, 2017, Q3). Fast food is very popular around the world and has been around for a very long time, but the question that should be asked is, is fast food hurting Americans or helping them? The history of fast food did not start at the same point in time as the history of McDonald’s. In fact, the name and location of the first fast food restaurant are lost to history, but it might have been in Ancient Rome. (â€Å"The History of Fast Food in America†, n.d., para.1). McDonald’s was not the first fast food restaurant to open in†¦show more content†¦One comparison showed that fries (regular) from Dairy Queen White Castle were worse in comparison with fries from Sonic. Dairy Queen fries had 730 calories, 33 grams of total fat, 100 grams of carbs, and 1530 grams of sodium. Yikes! Moreover, White Castle fries had 700 calories, 34 grams of total fat, 89 grams of carbs, and 560 grams of sodium. Sonic had 280 calories, 11 grams of total fat, 42 grams of carbs, and 135 grams of sodium. Several of these problems results in obesity, high blood pressure, diabetes, etc. A large number of obesity results come from fast food restaurants. â€Å"Hundreds of millions of people buy fast food every day without giving it much thought, unaware of the subtle and not so subtle ramifications of their purchases. They rarely consider where this food came from, how it was made, what it is doing to the community around them.† (Schlosser, 2001, p.10). Opponents of placing nutritional values on menus say that it would have a negative economic impact on the fast food industry. Although placing nutritional values would have a negative economic impact on the fast food industry, laws should be passed in the United Sta tes requiring nutritional values to be on fast food menus because of theShow MoreRelatedFast Food Nation, by Eric Schlosser Essay1928 Words   |  8 Pagesmost shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, The American Way and Meat and Potatoes,† that aid him in describing the history and people who have helped shape up the basics of the â€Å"McWorld.† Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as â€Å"Gods† of the fast-food industry. Schlosser then visits Colorado Springs and investigatesRead MoreFood Additives: The Reason Behind American Obesity Essay2126 Words   |  9 Pagesevery three adults†¦ Partially responsible for this is food additives which have been used for thousands of years, even in prehistoric times. Our ancestors discovered that large amounts of sugar help ed preserve fruit and the use of salt preserved meat and fish. The ancient Egyptians used sulfites to stop bacterial growth and fermentation in wine. Today, salt, sugar, and high fructose corn syrup are by far the most widely used additives. The role of food additives has become more prominent in recent yearsRead MoreThe Gilded Age Of America1621 Words   |  7 Pagesand that it didn t favor certain shippers over others. This was an important event in American history because it was the first federal agency that was made with the intent to regulate economic activity. Although it was stated with good intentions, it wasn t as successful as once hoped due to the fact that it didn t have the power to establish its own rates, so it had little impact on railroad practices. Another piece of legislation that tried to improve economic regulations was the Sherman AntitrustRead MoreMcdonals Kotlers Changes4578 Words   |  19 Pagesclose to home when we were discussing what organization we w ant to examine and research. McDonald’s sparked our interest as we believe there is probably not one person in the classroom, or even in the whole institute of IDC that has never ate at least once at a McDonald’s chain or who has never seen their famous â€Å"M† logo sign off the interstate highway in any country in the world visited, and last but not least, we don’t believe there is one person who has never heard of the overwhelming backlash McDonald’s

Marketing Plan for Dell Inc Free Essays

string(129) " trend is that most businesses are shifting to green marketing which involves producing more environmentally conscious products\." 1. Introduction Today computer industry has become one of the most attractive industries both in terms of growth and viability. It is also considered as one of those industries where it is so hard to survive for the companies in it. We will write a custom essay sample on Marketing Plan for Dell Inc or any similar topic only for you Order Now The prevalence of the likes of HP, Dell Inc. and IBM has resulted in the fierce competition in this industry. These abovementioned companies struggle to win more market share or to be the best player in the industry. These report analysis situation analysis, SWOT analysis of Dell Inc. long with the environmental factors which could be potential influence on its current and future business operations. . It also illustrates the company’s future objectives and also marketing strategies set to achieve those objectives and to ensure that the company is one of the industry leaders. 2. Background It was initially named as â€Å"PCs Limited†, and then converted into the Dell Company which was named after the Michael Dell, who founded the company in 1984, when he was a student at the University of Texas at Austin. That’s Michael Dell who came up first with the idea or belief that selling personal computer systems directly to customers enables them to better understand customers’ needs and helps them to offer the best solutions to meet those needs. It was in 1985 when M. Dell’s company first manufactured their initial computer which was sold for US $795. Dell’s â€Å"PCs Limited† company would assemble computer units based each individual’s needs, orders or selections. That would give customers pretty much affordable price and more convenience than having to assemble those components on their own. Despite the fact that it wasn’t the first company to apply this method, it was almost the first to accomplish it. Even in its first year of trading, the company managed to reach pretty much admirable sales, approximately amounted to $73 million. In 1988, the company was given the name of the Dell, founder of the company. Following 2 years, they decided to phase out their direct selling method, and start using warehouse clubs or computer stores to sell their computers. Realizing that it didn’t bring any success, they got back to their more effective direct-to-consumer model. In 1996, the customers were offered another convenience, which is a website through which consumers could buy the company’s products virtually. In 2002, the company expanded through entering the other markets such as television, audio players and printers. Since 2003, the company has been operating under the name of Dell Inc. (Michael Dell, 2012) 3. Current situation and business performance Since its emergence in 1984, the company has not just struggled to survive in competitive computer market but also been able to dominate the market to some extent. Now it’s not just a company with $ 1000 capital as it used to be initially, but has turned into a huge multinational computer technology corporation which is currently producing top-quality lap-tops, netbooks, PCs, printers, scanners and other computer-related products. Dell Inc. has been growing remarkably in terms of both customerbase and acquisitions. Atpresent it employs approximately 105000 people around the world. The CAO of the company is Michael Dell, American businessman. Dell Company is famous mainly for its ability to apply direct-sales model and its â€Å"configure to order† approach. Specifically, it can configure individual PCs based on customer specifications or order. (Michael Dell, 2012) 4. Marketing Environmental Analysis of Dell Marketing environment refers to the outside factors that can be influence on the company’s ability to develop and maintain successful customer relationships with their target market. Those forces include competitors, demographics, economic, political/legal, sociocultural, technological and global ones. 4. 1Competitors Prevalence of tough competitors such as HP Company, IBM Corporation, and Apple Inc. have always struggled with Dell Inc. or capturing customers and securing more market share. (Michael Dell, 2012) Hewlett Packard Company leads in the industry based on its market share with 27. 3 %. The second place belongs to Dell Inc. with slightly lower percentage, 26. 3 %. The other competitors, IBM and Apple Inc. have 14. 9 % and 8. 5 % market shares respectively. (Lord, R. , 2005)They all offer massive capabilities and are financially fit. This can affect the Dell’s ability to operate its business successfully. 4. 2Demographics Dell Inc. ’s products are currently sold in every corner of the world. That is why; the company has diversity of customers. Its products are mainly tailored and offered to business professionals, doctors and others who might need multiple computers. The reason why the company put more emphasis on this segment is because 40% of its overall sales come from this segment. Dell Inc. ’s products have mostly been purchased by women for the last decade. This trend is soaring. Those women are mainly the owners of small businesses or work in management positions. 4. 3 Economic Economic factors are also considered as a crucial part of marketing environment that could influence on the level businesses or industry operates. Market and Demand Selling prices, economic situation, disposable household income, product advancements and availability of substitute products are considered as the determinants of demand. Statistics say that the demand for computer industry has been declining in the last 5 years by 3. 2% annually. (IBIS World 2010) However, this trend is estimated or predicted to shift into a positive side. According to the speculations, the global industry is forecasted to grow by 6. 2% annually at average. 4. 4 Political/ Legal Like any other industries, computer industry is also under the control of political and legal regulations. Those radio frequency emissions regulatory, the anti-trust regulatory, the import-export regulatory agencies are in charge of regulating each single activity in computer industry. 4. 5Sociocultural Societal trends are continuously shifting in this computer industry. Consumers have switched to laptops from desktop computers which were in high demand few years ago. Yet, the Emergence of I-pods and other computer type systems are going to bring about another societal trend in the industry. Another changing trend is that most businesses are shifting to green marketing which involves producing more environmentally conscious products. You read "Marketing Plan for Dell Inc" in category "Essay examples" Computer industry has also not been exception to that change. To reinforce this statement, we can take Dell Inc. ’s recycle model. The company offers recycling old computers thereby contribute to environmental welfare. Another example would be HP’s new model of computers that would consume much lower energies than the rest of the typical computers. 4. 6Technological Admittedly, computer industry experienced considerable developments. Constant innovations and changes on products are being made by the companies in the computer industry. It is unquestionably crucial for Dell Inc. o keep up with technological shifts so as to survive in the competitive industry. Wildly usage of e-commerce generating great loads of sales shows the importance of keeping track of technological innovations. 5. Target Audience In today’s world, businesses are facing numerous challenges because of the harsh competition caused by the development of globalization. Thus, it has become very tou gh task for companies to survive or to be the best player in their industries. At present businesses are required to be competent in all spheres of their operations. Targeting the right market segment has also become one of the key factors for any sort of business. Therefore most companies are putting a lot of stress on considering their target market. Dell Inc. is also one of those companies. Its target market incorporates 4 segments. 1)Home and home offices 2)Small and medium businesses 3)Large businesses 4)Governmental and educational institutions, namely: †¢Home and home offices segment consists of individual customers who want to buy computers or other related peripherals for the use at home. These groups of customers are not price conscious. They mostly focus on the word of mouth when considering specific products. Approximately 10% of the Dell’s overall sales come from this segment. †¢Small and medium business Companies employing 1 to 3500 people are called medium or small businesses. Dell Inc. is not keen on serving these customer groups. Hence, only 10% of its overall sales are grossed from this segment. †¢Large businesses are companies employing more than 3500 people, are the main target customers Dell usually serves. Therefore, the company grabs almost 75% of its total sales from large businesses. Obviously, the company has already established solid relationships with large companies. †¢Dell Inc. doesn’t put a lot of stress on serving governmental and educational institutions. Hence, only 5% of its overall sales come from this customer group. (Fawcett, S. B. , Paine-Andrews, A. , Francisco, V. , Richter, K. P. , Lewis, R. K. , Williams, E. L. , Harris, K. J. , Winter-Green, K. , in collaboration with Bradley, B. and Copple, J. (2001) 6. Understanding the strengths and weaknesses of the business 6. 1 Strengths The Dell Inc. is one of the most popular and strongest companies in the world. Its strengths over the competitors enable the company to maintain successful business operations. Some of those strengths will be stated below: -Dell Inc. is the largest PC maker throughout the world, which is why it has strong brand equity. In turn, the strong brand equity would serve the company as a good assistance to attract and capture new customers more easily. (Michael Dell, 2012) -One of the greatest strengths of the company is that it owns expertise on applying direct to consumer model which has unquestionably been the key for the company’s current sustainable position in the computer industry. (Wolf, T. , 1990). The company achieves cost reduction through not including middlemen or retailers during the process of getting the products to the customers. Through this approach, the company manages to better understand customer needs, wants and to deliver superior customer value. Moreover, it enables the company to win the trust and loyalty from customers and to maintain long-term relationships with them. Another strength of the Dell Inc. is that it achieves cost reduction through maintaining sound relationship with its suppliers. This lowered cost will make it easier for the company to capture more customers, thereby increase its market share. Fawcett, S. B. , Paine-Andrews, A. , Francisco, V. , Richter, K. P. , Lewis, R. K. , Williams, E. L. , Harris, K. J. , Winter-Green, K. , in collaboration with Bradley, B. and Copple, J. , 2001) -Another great thing about the Dell Inc. is that it offers free repair and technical support. -It uses Internet as it applies direct model which gives customers co nvenience in terms of lower cost and saved time. This certainly does entail customer’s add-value which is incredibly important in retaining customers. Finally, Dell Inc. has been able to establish sound relationships with large companies could be potential buyers of its products. Statistics say that its 75% sales are geared form the large business organizations. 6. 2 Weaknesses As an each business has certain weak point, so does Dell Inc. One of them would be its dependency on its suppliers. Dell Inc. usuallybuys the components from large suppliers which constitute very few numbers all over the world. That makes it just impossible for Dell Inc. to switch its suppliers. (Berkowitz, W. R. , 1999). -Another weakness of the company would be the fact that it doesn’t usually set links with retailers or middlemen as it mainly uses direct to consumer model. Another weak point of the Dell Inc. s that it doesn’t usually put enough stress on serving college students as only 5% of its sales are grossed from this segment. The company needs to establish better relationships with educational institutions son as to increase its market share. (Michael Dell, 2012) The other weak point of the Dell Inc. is that it doesn’t enable its customers to physically t ouch or see the product they want to purchase. (Fawcett, S. B. , Claassen, L. , Thurman, T. , Whitney, H. , and Cheng, H. , 2003) Customers can not just go to the retail store and come back home with a lap-top in a single trip. They are going have to have to wait for some days before their computers are customized to their needs. (Berkowitz, W. R. ,1999). 6. 3 Opportunities Dell Inc. is becoming one of the dominant companies in the industry with higher level of opportunities than its competitors do. Diversification strategy initiated by Michael Dell, CAO of Dell Inc. , has improved the company’s opportunities to make a growth in sales, to capture much more customers than it used to. The strategy was applied by adding different sorts of computer-related products into its range. Those would be printers, scanners and other products. Furthermore, demand for PCs is continuously increasing. (Fawcett, S. B. , Claassen, L. , Thurman, T. , Whitney, H. , and Cheng, H. , 2003) This means that the company has pretty good chance of succeeding in the industry. It’s worthwhile to mention that internet has been playing the most crucial role in the Dell Inc. ’s current achievements in its business performance. Internet is crucial as it’s become an interface between the company and customers. It enables customers to make orders to the company virtually without having to go to the retail stores, wasting their time, effort and money. (Berkowitz, W. R. , 1999). . 4 Threats Porter’s five forces model illustrates possible threats for Dell Inc. According to Michael Dell, it has been very tough task for the computer companies to stay in a strong position for long. The development of wireless networks, the influence of internet has changed the competitive landscape of the industry. He says: â€Å"one of th e biggest threats is the changing computing model. These forces might be influence on the company’s ability to serve its customers and gear profits. They are the following forces: -Threat of new entrants -Threat of substitute products or services -Threat of competitive rivalry Threats of new entrants The fact that computer industry has been yielding admirable returns is the key reason why new firms are attracted to it. The entrants tend to share the profits in the industry. This means that they are real threats for the companies within the industry. (Lord, R. ,2005)However extensive capital outlay required for entering into the computer industry prevents possible new entrants from even considering this industry. That’s why Dell Inc. doesn’t have to worry about the threats of new entrants. (Fawcett, S. B. , Claassen, L. , Thurman, T. , Whitney, H. , and Cheng, H. , 2003) †¢Threats of Substitution Prevalence of many substitute products can pose very big threat to any company. Dell Inc. has also to think about coping with substitute products’ possible effects on its business performance. Emergence of phones which can replace computers is currently one of the biggest threats for computer companies including Dell Inc. At present most people prefer to have IPhones or other sort of phones rather than carrying lap-tops. The fact that modernphones can perform virtually all computer functions makes customers want to have them even more. Specifically, at present most phones can be used for internet, e-mail, and social media. This is more likely to cause uncertainty in the future of the likes of Dell Inc. †¢Threats from Competitors Clearly competitors also pose big threats to the Dell Inc. HP, IBM Inc. are examples for those main competitors of the Dell Inc. They always fight to secure greater market share through cost reductions, economies of scale or strategic business partnership. This tough competition makes it even harder for the Dell Inc. to stay alive or to be the best player in the industry. (Lord, R. , 2005) The objectives: -To increase its market share by 25% within 1 year -To turn the company into the best player To increase the consumers’ awareness on the company’s brand (Unterman, I. , Davis, R. H. , 1994). As any sort of company has specific objectives, Dell Inc. has also certain objectives set forth so as to maintain and build sustainable and viable business operations. One of the most primary objectives of the company is to achieve more market share in the following yea r. It is planning to attain 25% more market share than its current state. Even though it is clear that the main objective of any company is to capture more market share, attaining this goal will come with challenges. (Unterman, I. , Davis, R. H. , 1994). The company has to offer much better quality products and services at relatively low cost than the competitors do. The company is also planning to be the best player in the computer industry. This objective is interrelated to the previous one. Specifically, gaining more market share than any other competitors enables the company to turn into the best player in the Industry. (Unterman, I. , Davis, R. H. , 1994). Increasing the consumers’ brand awareness is unquestionably the most crucial objective that must be achieved by any company, because without gaining high levels of brand awareness, the company cannot generate enough sales. Unterman, I. , Davis, R. H. , 1994). In other words only higher level of brand awareness can entail greater market share which in turn can enable the company to be one of the leading players in the computer Industry. 7. Marketing strategy Any company regardless of its position in its industry should continually update its marketing strategies so as to maintain long-term successful business operations and to attain a competitive edge which is unquestionably crucial in today’s business world. Dell Inc. lso has to employ marketing strategies in order to enhance its competitiveness and maintain its long-term leadership in the computer industry. (IBIS World, 2010). Usually, marketing strategies are of assistance for companies which want to achieve their organizational goals such as reaching more market share and higher customers’ brand awareness. Dell Inc. ’s marketing strategy also helps it to achieve its objectives such as being the low cost leader of computer products and also differentiating its offerings. (Michael Dell, 2012) Dell Inc. employs different types of marketing strategies which will be mentioned further. Dell capitalizes on differentiation strategy. To be more specific, it differentiates its offerings to various market segments based on the needs and wants of those customer groups. For example, computers designed for large businesses may vary from those designed for home users or educational institutions. (Barry, B. W. , 1998) 8. Positioning strategy Dell Inc. has been able to position itself in the computer industry. Its position strategy is based on its competence to sell its products directly to customers rather than involving retailers or other intermediaries in this process. This position strategy can help the company to achieve the following things: -Building the most efficient bridge to the customers -Becoming low-cost leader -Develop build-to-order efficiencies Relationship management strategy Dell capitalizes on information technologies when utilizing its relationship marketing strategy. It uses both customer relationship management (CRM) and partner relationship management(PRM). These strategies help the company to better understand customer needs and wants and deliver offerings accordingly. It also helps the company to achieve cost reduction through maintaining good relationships with its suppliers. This in turn allows the Dell Inc. to capture more customers more easily. (Wolf, T. , 1990). 9. Conclusion To sum up, at present, the world is witnessing remarkable development and growth in the computer industry. Companies are doing their best to offer the best quality products at reasonably lower costs. This has made it very difficult task for them to stay alive in their harsh industry. They have to establish the right strategies to attain their goals, to capitalize on their opportunities and to cope with the threats. The report summarized the Dell Inc. ’s objectives and strategies which could help the company to attain its goals. How to cite Marketing Plan for Dell Inc, Essay examples